- Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work.
- Create a Hook That Grabs Their Attention. You have three seconds to keep readers hooked after the headline.
- Do Your Research. You must have extensive knowledge on the topic you’re writing about.
- Focus on a Single Purpose. You should identify at least one key message you’d like to convey before you create your content.
- Write in a Unique Voice. The content you publish is the voice of your company and it should be unique to your company’s personality.
- Optimize Digital Content. The best digital content often consists of short paragraphs, short sentences and bulleted lists.
- Edit Your Work. After you have created a first draft, go back and consider how you might polish the rough edges of your writing.
