1. Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work.
  2. Create a Hook That Grabs Their Attention. You have three seconds to keep readers hooked after the headline.
  3. Do Your Research. You must have extensive knowledge on the topic you’re writing about.
  4. Focus on a Single Purpose. You should identify at least one key message you’d like to convey before you create your content.
  5. Write in a Unique Voice. The content you publish is the voice of your company and it should be unique to your company’s personality.
  6. Optimize Digital Content. The best digital content often consists of short paragraphs, short sentences and bulleted lists.
  7. Edit Your Work. After you have created a first draft, go back and consider how you might polish the rough edges of your writing.